KELTY partners with Camping Life Magazine
Boulder, Colo., June 1st, 2007 — Kelty and Camping Life Magazine recently launched the
Ultimate basecamp Sweepstakes; a marketing partnership and prize give away in which both
companies will effectively promote each other online and in print.
Kelty和Camping Life发起了Ultimate Basecamp Sweepstakes活动。营销合作和发放奖金都会有助于两家公司彼此在网络和销售方面的提升。
Kelty will be giving away a complete camping set up, including tent, sleeping bags, and
Binto organizational pieces from their innovative Basecamp storage on the go product line.
Camping Life will be offering discounted subscriptions to all interested participants registering for the sweepstakes.
“Partnering with Camping Life is a great way for us to spread the word about our Basecamp lifestyle initiative,” said Christian Mason, Kelty marketing manager. “Camping Life is a great reSource for the active family Camper and outdoor lifestyle enthusiast, and since Kelty’s unique collection of Basecamp equipment is designed to accommodate this groWING group of outdoor enthusiasts, our partnership will be a great opportunity to engage these consumers.”
Kelty的市场部经理Christian Mason认为与Camping Life合作有助于推广公司倡导的Basecamp生活方式，他说Camping Life对于活跃的家庭和户外发烧友来说是一种很重要的资源，而Kelty独特的Basecamp装备集合是设计用来满足发烧友的需求，他们的合作会吸引更多的客户。
The Ultimate Basecamp Sweepstakes compliments Kelty’s recent website and print advertising redesign, serving to further REInforce Kelty’s roll in the outdoor lifestyle supported by their line of Basecamp gear.
Kelty已经在他们的网站上对Ultimate Basecamp Sweepstakes进行了宣传并且印刷了新的广告，想通过Basecamp理念来强化Kelty在户外生活方式领域的地位。
Kelty’s Basecamp gear represents the latest trend in the outdoor lifestyle. Focusing on comfort and simplicity, the Kelty Basecamp line-up includes family-size tents, innovative shelters, ultra-comfortable sleeping bags, and a versatile collection of problem-solving organizational products perfect for a number of outdoor activities.
Camping Life Magazine is dediCATed to providing its readers with the most up to date information on destinations, products and activities to enhance their active, outdoor lifestyles. Focused on the family-style camper, Camping Life delivers information about an active, adventurous, and yet relaxing style of camping.
Camping Life杂志主要为读者提供最新的户外目的地、产品、活动信息。Camping Life一直关注家庭露营，宣扬一种积极、冒险、放松的宿营方式。
KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to
test, create and continually innovate within their diverse outdoor product families of Apex, Backcountry, Trail, Basecamp and KIDS gear. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products.
KELTY位于科罗拉多州的Boulder, 利用靠近Rocky山脉的便利位置来测试他们的产品，生产进而改进多种家庭户外产品，包括Apex, Backcountry, Trail, Basecamp 和 KIDS gear。Kelty依靠最新的技术和良好的判断力，开发出了特制的，价格适中的户外产品。